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Setting-up an Effective Creative Group

eng | rus Environmental systematics and personalities in development of an efficiently working team. Psychological aspects:  To move in any direction, each person must have at least one of the following types of motivation: [[MORE]] Professional Our goal as leaders is to build a working system that will have at least one important reward: a professional task completed at a...

Mar 1st

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Feb 5th

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How to become a Creative Director in the US

eng | rus What should be the characteristics of a successful creative team leader?  All of the names are altered. Take it with irony. Each one of us has a unique collection of personal and professional preferences for people we’d like to work with. But instead of looking at others and trying to adjust to the request of the masses, in which the leader would become an “all-destroying...

Sep 19th

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New York City Marketing Mafia represents: “How the Things are really done.” Video production of corporate film for the global reunion of 24/7 Real Media and WPP Group in 2009.

Jul 9th

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"Armor" for your in-house creative team

eng | rus “If you wish for peace, prepare for war” - Publius Flavius Vegetius Renatus’s When a neurosurgeon is performing an operation on the brain, you will not see any of the hospital’s business management personnel trying to advise him what tools to use and where to cut. But when a professional designer tries to replace one type of font with another or use a slightly...

Jun 29th

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Mar 21st

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Jul 4th

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Отношения Креативной команды с другими отделами...

Проще всего понять психологию сотрудничества, через конкретные, “живые” примеры. Теория бьется практикой, буквально каждый раз. Работа с отделом “Evil” Маркетинга: Однажды после того как один из моих дизайнеров посетовал на свою тяжелую жизнь, я сказал такую фразу потрясшую его до слез: “Our job is to establish a balance between the evil of marketing and the good of creative” (Наша работа -...

Jun 3rd

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Received a Gold Prize at 7th Annual ad:tech Awards for production of presentation “Best Interactive Marketing Technology: Open AdStream”. Award allowed 24/7 Real Media to establish itself as a leading online marketing company, causing company a bit later to go public. 

Sep 15th

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Aug 31st