“A perfect packaging doesn’t involve destruction.” - campaign for WWF. Sustainable Advertising.
Multiple international awards. Noted at: Ads of the World | Inhabitat | Green Thing
Development of international online portal “Digital Summit 10”.
Source: 247realmedia.com
Futuristic minimal design for: “STARSDESIGNER”. Motion 3d intro in the same style: http://youtu.be/Mn2MHdnYIUk
Setting-up an Effective Creative Group
Environmental systematics and personalities in development of an efficiently working team.
Psychological aspects:
To move in any direction, each person must have at least one of the following types of motivation:
Source: blogs.imediaconnection.com
Video Production for “GroupM, WPP, 24/7 Real Media Digital Summit 2010”
How to become a Creative Director in the US
What should be the characteristics of a successful creative team leader?
All of the names are altered. Take it with irony.
Each one of us has a unique collection of personal and professional preferences for people we’d like to work with. But instead of looking at others and trying to adjust to the request of the masses, in which the leader would become an “all-destroying terminator targeting to become a president”, I would like to look objectively at how to be a leader with the most sought-after professional qualities.
New York City Marketing Mafia represents: “How the Things are really done.”
Video production of corporate film for the global reunion of 24/7 Real Media and WPP Group in 2009.
“Armor” for your in-house creative team
“If you wish for peace, prepare for war” - Publius Flavius Vegetius Renatus’s
When a neurosurgeon is performing an operation on the brain, you will not see any of the hospital’s business management personnel trying to advise him what tools to use and where to cut. But when a professional designer tries to replace one type of font with another or use a slightly different color in the presentation/website, etc., then often we see a lot of hands from the so called “professionals” specializing in business of visual communications by mostly drawing the little funny pictures when no one sees them.
Development of assets for The Media Innovation Group (MIG) - a WPP’s premier digital marketing technology company.
Source: themig.com
Booth production for 24/7 Real Media at AdTech London, UK.
Source: facebook.com
Photography for the “Art Gallery of Newfoundland and Labrador”
On one of the beautiful days, I’ve been asked by Toronto CityNews Network, to produce series of pictures of the city from the Birds-Eye view. We packed our equipment and went to fly in the blue sky of Ontario. Enjoy.
Source: beta.torontoist.com
Отношения Креативной команды с другими отделами фирмы
Проще всего понять психологию сотрудничества, через конкретные, “живые” примеры. Теория бьется практикой, буквально каждый раз.
Работа с отделом “Evil” Маркетинга:
Однажды после того как один из моих дизайнеров посетовал на свою тяжелую жизнь, я сказал такую фразу потрясшую его до слез: “Our job is to establish a balance between the evil of marketing and the good of creative” (Наша работа - это установление баланса между злом маркетинга и добром творчества). Сказал я это только потому что необходимо было срочно поддержать падающий в этот момент дух этого молодого человека сидящего над проектом уже полночи, а немного позже я провел с ним беседу насчет того что все отделы в фирме важны и нам необходимо сотрудничать и понимать друг друга.
Last year I produced quick flash animation for all our coworkers in France. Enjoy! ;)
